Affordable Email Marketing for Small Business

mailer lite free plan

0-1,000 subscribers Unlimited emails / month - FREE

Mailerlite is the cheapest solution on this list. When paid annually, you can send an unlimited amount of emails to 5,000 subscribers for $6.66! (When paid monthly, it’s $10.) Its free plan is also the most generous on this list, at unlimited emails to 1,000 subscribers.

What makes it special: Mailerlite is perfect for first time email marketers. As its name suggests, it’s extremely lightweight, with a focus on making it easy to create and send out an email. It has a drag-and-drop editor, with a built-inphoto editor. Mailerlite has A/B testing, basic autoresponse capabilities and the ability to embed sign-up forms on your website. Additionally, they have an iPad sign-up app, so that you can gather emails in person.

The downsides: As mentioned, Mailerlite is extremely lightweight. If Freshmail is for experienced marketers, Mailerlite is for first-time senders. Furthermore, there is a likelihood that as you get more experienced, Mailerlite will have difficulty keeping up with your abilities.


9,000 emails / month - FREE Unlimited contacts

SendInBlue has a super flexible pricing plan, as well. They have eight plans, including a free version that sends up to 9,000 emails a month, that run the gamut for any business size. Their first paid package is $7.37/month for 40,000 emails/month. None of their plans have a limit on contacts.

What makes ispecial: SendInBlue is a bit of a dark horse—it’s not a very well known solution, but most people who use it seem to love it. SendInBlue’s pricing, as I said, is really awesome, especially because they make it fairly customizable for your business size. Also, if you’re looking for an easy uploader, SendInBlue is your go-to solution. SendInBlue makes uploading contact lists super easy.

The downsides: The biggest one I could find is that while SendInBlue does allow you to embed social media sharing buttons in your emails, they make it a little difficult. You have to put all the social media buttons they have in the template, regardless of whether or not you use that platform.